CRM System Lead

CRM (Customer Relationship Management) System Lead

Fixed term maternity cover until March 2027, full time, 37 hours per week, 1.0 FTE

Band 5 - £37,694 to £42,254 per annum, Band 5

About the Post

The University of Suffolk is offering an exciting opportunity to an excellent communicator and problem solver with a strong understanding of managing data sets and using a CRM system to deliver targeted communications and analyse their effectiveness.

You will be highly computer literate with a good knowledge of online communications tools and techniques. You will have experience of working in a busy marketing environment to deliver clear business results.

This maternity cover role will give you the opportunity to support UK and international student recruitment at the current Whatuni Student Choice University of the Year. In your role, you will:  

• Be a champion for the CRM system and source of CRM expertise to guide, inform and influence colleagues on how they can gain maximum benefit from the system.
• Develop a deep understanding of the student recruitment journey and working with colleagues across the Marketing, Communications and International Directorate, develop CRM functionality, automation and communications plans to support recruitment and conversion activities.
• Build strong working relationships across the University and implement developments which make best use of CRM capabilities, and which drive wider efficiency and effectiveness.
• Undertake regular analysis and reporting on the performance of campaigns and enquirer journeys, using this to make recommendations and improvements.
• Support the Events team to set-up open days, applicant days and other events on the CRM, creating engaging touchpoints to encourage high booking and attendance numbers.

About the Team

• The CRM System Lead will be part of the small Digital Operations team which sits within the Directorate of Marketing, Communications and International.
• The Directorate is responsible for student recruitment, admissions, marketing, events, website, social media, external and internal communications.
• The team has a proactive social group which coordinates various activities through the year
• The team benefits from agile working, with on-campus time of around 60%, however, many people choose to be in the office more often to work collaboratively.

About You

You will be a solution-orientated and organised person with excellent communication skills who is able to set priorities and work to strict deadlines in a busy environment. You will have the ability to analyse and interpret complex data and to find creative solutions. In addition, you will have:

• Thorough understanding of the principles, terminology, procedures, and best practice of CRM marketing
• Experience of running creative email campaigns from idea to delivery and analysis
• Good written skills including proofreading and copy editing
• Knowledge of policies and procedures around Information Governance and Data Protection
• You will be highly proficient in the use of digital systems.

Benefits

• Generous annual leave entitlement of 25 days for Bands 1-4 and 30 days for Bands 5 and above, plus 8 bank holidays and any university closure days.
• Enjoy an extra day of paid leave on your birthday, subject to qualifying/service conditions.
• Flexible working, including family friendly policies.
• Competitive workplace pension scheme (USS) – with an employer contribution rate of 14.5%, tax relief on contributions and life cover.
• Staff discounts at a number of local amenities in Ipswich.
• Discounted membership at Adastral Park Leisure and Sports
• Access to a range of high-quality learning and development opportunities
• Discounted rates for staff approved to study a UoS undergraduate or postgraduate course, subject to a set of criteria and conditions.
• Cycle to Work scheme.
• Electric vehicle salary sacrifice.
• Employee Assistance Programme (EAP).
• Staff recognition annual awards.

Closing Date: Tuesday 31 March 2026

(Candidates being invited for interview will be informed by the end of Tuesday 7 April)

Interview Date: Monday 13 April 2026

For an informal discussion about the role, please contact: Claire Thomas claire.thomas@uos.ac.uk.

Please see the Job Application Guidance to support your application.

Please note:

We recommend that you apply as soon as possible, even if the closing date is in the future.

Applications received may be reviewed before the closing date and should we receive a high number of applications for this post, or high-quality applications which demonstrate suitability, we reserve the right to close the vacancy early. We may hold interviews as and when applications are received, and we reserve the right to offer to a candidate prior to the closing date.

We are a values driven organisation, committed to ensuring we remain a beacon for aspiration and achievement, while providing a great environment to work and study. We are committed to promoting a diverse and inclusive community and we encourage applications from under-represented groups.